Saturday, May 25, 2013

More Recent Prizes for Finnish Designers


Satu Maaranen wins first prize at Hyères Fashion Festival competition

Master of Arts Satu Maaranen, who graduated from the Department of Design of 
the Aalto University School of Arts, Design and Architecture, has won the Grand 
Prix at the Hyères Fashion Festival with her collection for women. The prize is 
worth EUR 15 000. The inspiration for Maaranen's Garment in Landscape 
collection was landscape and its artistic interpretation. In addition, the prize 
includes EUR 3 000 from the Ra concept store and a collection to be produced in 
cooperation with Petit Bateau. The top fashion houses are interested in 
Maaranen and her collection.

The judges were unanimous in their view that Satu Maaranen’s collection was 
superior. They were also unanimous in their decision of the winner.

“Satu Maaranen’s work with the material that she uses completely convinced us. 
Her use of colours is also strong”, said Felipe Oliveira Baptista, the head
of the panel of judges.

“Aalto University has made it to the top tier of the most internationally 
interesting fashion schools! Aalto University is the  first school whose students 
have won this competition in two consecutive years. Our success is the result of 
persevering and goal-oriented teaching and development of education. We give 
our students creative freedom, support, and encouragement, but much is also 
demanded of them”, says Professor Pirjo Hirvonen, Head of the Department of 

One of the most prestigious competitions in the field

The event, which has been held at the famous Villa Noailles in Hyères on the 
French Riviera already since the early  1980s, is considered one of the world's 
most prestigious competitions in the field. The contest is organised by the same 
producers and casting directors who are behind shows put on by large fashion 
houses such as Chanel and Balenciaga at Paris Fashion Week.

Each year the panels of judges in the competition are composed of some of the 
most influential international figures in the fashion business. This year, the 
panel was presided over by Felipe Oliveira Baptista. The works in the 
competition were showcased on three different days in three different shows to 
fashion professionals, experts, and the public at large.

The competition has served as a springboard for many international names in 
design, such as Viktor & Rolf, the main designer of Thierry Mulger Romain 
Kremer, Felipe Oliveira Baptista, and Henrik Vibskov.

Satu Maaranen was chosen as one of the ten finalists, who had been chosen 
from among 355 entries. The 28e Festival International de Mode & de 
Photographie Hyères 2013 took place on 26 29 April  2013 in Villa Noilles, 

Prize in 2012 as well

In 2012, three young clothing design students from the Aalto University School of
Arts, Design and Architecture won the main prize at the Hyères Fashion 
Festival. At that time second-year students Siiri Raasakka, Tiia Sirén and Elina 
Laitinen won the Grand Prix for their men's fashion collection, whose 
fundamental idea was an imaginary urban tribe of nomads. Now the three
had been invited to display a collection that they had been working on in the 
past year called  “The Voice of Unheard”, which the head of the festival Jean-Pierre 
Blanc said was “full of creative energy” and ready for commercialisation.
The collection will be displayed again at the Paris Men’s Fashion Week
in the summer of 2013.

Left: Satu Maaranen design,
Right: Ruusakka, Sirén, Laitinen design

Above: Satu Maaranen design,
Below: Ruusakka, Sirén, Laitinen design

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