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From Aalto University website(http://www.aalto.fi/en/current//news/view/2013-04-29-003-01/):
Satu Maaranen wins first prize at Hyères Fashion Festival competition
29.04.2013
Master of Arts Satu Maaranen, who graduated from the Department of Design of
the Aalto University School of Arts, Design and Architecture, has won the Grand
Prix at the Hyères Fashion Festival with her collection for women. The prize is
worth EUR 15 000. The inspiration for Maaranen's Garment in Landscape
collection was landscape and its artistic interpretation. In addition, the prize
includes EUR 3 000 from the Ra concept store and a collection to be produced in
cooperation with Petit Bateau. The top fashion houses are interested in
Maaranen and her collection.
The judges were unanimous in their view that Satu Maaranen’s collection was
superior. They were also unanimous in their decision of the winner.
“Satu Maaranen’s work with the material that she uses completely convinced us.
Her use of colours is also strong”, said Felipe Oliveira Baptista, the head
of the panel of judges.
“Aalto University has made it to the top tier of the most internationally
interesting fashion schools! Aalto University is the first school whose students
have won this competition in two consecutive years. Our success is the result of
persevering and goal-oriented teaching and development of education. We give
our students creative freedom, support, and encouragement, but much is also
demanded of them”, says Professor Pirjo Hirvonen, Head of the Department of
Design.
One of the most prestigious competitions in the field
The event, which has been held at the famous Villa Noailles in Hyères on the
French Riviera already since the early 1980s, is considered one of the world's
most prestigious competitions in the field. The contest is organised by the same
producers and casting directors who are behind shows put on by large fashion
houses such as Chanel and Balenciaga at Paris Fashion Week.
Each year the panels of judges in the competition are composed of some of the
most influential international figures in the fashion business. This year, the
panel was presided over by Felipe Oliveira Baptista. The works in the
competition were showcased on three different days in three different shows to
fashion professionals, experts, and the public at large.
The competition has served as a springboard for many international names in
design, such as Viktor & Rolf, the main designer of Thierry Mulger Romain
Kremer, Felipe Oliveira Baptista, and Henrik Vibskov.
Satu Maaranen was chosen as one of the ten finalists, who had been chosen
from among 355 entries. The 28e Festival International de Mode & de
Photographie Hyères 2013 took place on 26 29 April 2013 in Villa Noilles,
France.
Prize in 2012 as well
In 2012, three young clothing design students from the Aalto University School of
Arts, Design and Architecture won the main prize at the Hyères Fashion
Festival. At that time second-year students Siiri Raasakka, Tiia Sirén and Elina
Laitinen won the Grand Prix for their men's fashion collection, whose
fundamental idea was an imaginary urban tribe of nomads. Now the three
had been invited to display a collection that they had been working on in the
past year called “The Voice of Unheard”, which the head of the festival Jean-Pierre
Blanc said was “full of creative energy” and ready for commercialisation.
The collection will be displayed again at the Paris Men’s Fashion Week
in the summer of 2013.
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| Left: Satu Maaranen design, Right: Ruusakka, Sirén, Laitinen design . |
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| Above: Satu Maaranen design, Below: Ruusakka, Sirén, Laitinen design . |
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